🔒 Some case studies are password-protected due to NDA constraints. Access available upon request.
KashKick: Scaling Shopping Rewards Through a Third-Party Integration
KashKick partnered with Wildfire to introduce shopping-based loyalty rewards that allowed users to earn cash back from everyday purchases. This case study focused on how structured rollout planning, system design, and launch processes transformed a complex vendor integration into a high-adoption revenue channel across mobile apps and browser extensions.
KashKick: Increasing Repeat Engagement Through Daily Rewards
KashKick introduced Daily Rewards to improve retention and repeat engagement by giving users lightweight, recurring ways to earn value each day. This case study focuses on how a structured approach to testing daily engagement systems generated clear retention signals, informed prioritization decisions, and defined when further investment was not justified.
🔒 KashKick: Reducing Early Churn by Improving Cash-Out Completion (Password Protected)
KashKick is a game-driven rewards platform where users earn cash by completing third-party offers. This case study focused on improving cash-out completion by identifying structural barriers in the earning experience and designing a guided earning approach that helped users reach their first payout without changing payout mechanics or increasing platform liability.
ADCC Martial Art Website Redesign
ADCC Submission Fighting World Championship, is considered the most prestigious submission grappling tournament in the world. The purpose of ADCC’s website redesign was to promote ADCC’s World Championship for 2022.
Wormhole Labs Virtual Tour Mobile Application
A virtual tour app where real estate agents can create virtual tours of properties and share them with interested buyers. This is a case study on how we took a partially built monolith app with 0 users and turned into a mobile app that now has 132 whitelisted users.
🔒 CalOptima Provider Portal Redesign (Password Protected)
CalOptima was in the middle of building a new Provider Portal to replace, Aerial, a 3rd party healthcare management software. Based on feedback from the Provider Relations team, I redesigned several modules addressing key problems that providers and support staff were having issues with.
🔒 Surgical Center Accreditation (Password Protected)
Accreditation for ambulatory surgery centers, known as ASCs, can be expensive and complicated. There are very little tools to help surgery centers prepare for their accreditation survey or help ensure ongoing compliance. I conducted research and designed a set of applications that addressed key problems related to ASC accreditation.